As Art Director II, I partnered closely with the Lead Art Director to bring the creative vision to life across multiple touchpoints, including social media, the website, e-commerce platforms, and print collateral. My focus was on ensuring a cohesive visual identity throughout the campaign while maintaining brand consistency across every channel.

Although this was a smaller product launch, it presented the opportunity to showcase a rug from the collection in a thoughtfully styled environment. I art directed the room scene to evoke the feeling of fresh spring entertaining, creating an inviting, elevated space that highlighted the product in an aspirational yet approachable way. I also art directed e-commerce room scenes used across retail partners such as Amazon and Wayfair, optimizing imagery for digital shopping experiences.

This project reflects my design philosophy of incorporating subtle feminine touches, creating clean and elevated visuals, and crafting imagery that resonates with the target audience while supporting the overall brand story.