On set, I directed the overall visual execution across both sets, making real-time decisions around composition, product placement, styling, lighting, and camera angles. I also worked directly with Chris and Julia, directing their posing and interactions within multiple room scenes to create natural, lifestyle-driven moments that connected them to the product and brought the collaboration to life.

In addition to the environmental imagery, I developed and art directed a product-focused portrait that placed the collection at the center of the storytelling while incorporating Chris and Julia in a way that felt intentional and authentic to their brand.

Throughout the production, I collaborated closely with photographers, stylists, producers, and the Chris Loves Julia team to maintain a cohesive creative vision across both sets. I carried that direction into post-production, reviewing imagery and providing feedback to ensure the final assets reflected the original concept and maintained consistency across the campaign.

This project was especially meaningful because it allowed me to lead a collaboration from concept through final delivery while balancing product storytelling, talent direction, and brand identity. My goal was to create imagery that felt elevated and aspirational while still capturing the approachable, lived-in quality that defines Chris Loves Julia.