As Art Director II for the Fall 2027 Magnolia Home launch, I collaborated closely with the Lead Art Director and Magnolia Home team to bring the collection’s creative vision to life. I contributed to the art direction by developing mood boards and helping establish a warm, elevated visual approach that felt authentic to the Magnolia Home brand.

My primary focus was art directing e-commerce imagery for retail platforms including Amazon, Wayfair, and Rugs Direct. As well as some additional room scenes. On set, I provided real-time creative direction and made decisions around composition, product placement, styling, lighting, and camera angles to ensure each image showcased the rugs clearly while maintaining a consistent and elevated brand aesthetic.

Throughout the project, I worked cross-functionally with stylists, photographers, producers, and production assistants to execute the shot list efficiently and thoughtfully. I also partnered closely with the Magnolia Home team, incorporating their feedback and ensuring the final imagery aligned with their vision while meeting the specific needs and standards of each e-commerce platform.

This project strengthened my experience balancing brand storytelling with the practical requirements of e-commerce. My goal was to create clean, inviting imagery that highlighted the craftsmanship and versatility of the collection while helping customers envision each rug in their own homes.