/ ABOUT THE PROJECT

As Art Director II and Wardrobe Stylist, I collaborated closely with the Lead Art Director to execute and communicate the creative vision across multiple platforms, including social media, the website, e-commerce, and print collateral. In addition to art directing the campaign, I curated wardrobe styling to complement the overall aesthetic and reinforce the visual narrative.

Because the Rifle Paper Co. rug collection is known for its vibrant colors and expressive patterns, our creative approach embraced a playful mix of unexpected prints, textures, and color combinations. By pairing plaids with florals and introducing bold accent colors, such as pops of red to enhance the richness of green interiors, we created dynamic, layered spaces that felt fresh, joyful, and distinctly on-brand.

A key differentiator for this campaign was the inclusion of talent, a direction that was not typically seen in Loloi Rugs’ marketing. Incorporating people into the imagery brought warmth, personality, and a sense of livability to the collection, helping the campaign generate strong engagement and increased traffic.

This project reflects my passion for creating clean, elevated visuals with subtle feminine touches while designing imagery that feels both aspirational and relatable. My goal is always to craft thoughtful, story-driven creative that resonates with the audience and strengthens the brand experience.