In Full Bloom: A Rich Return of Deep Color
Bold, Moody, and unexpected. Is plum the new neutral?
Image from Bottega Veneta
Fall is known as the fashion world’s ultimate reset. As temperatures drop, we say goodbye to summer’s bright butter yellows and step into deeper, richer hues. And this season, plum is entering the chat; loud, confident, and chic.
It’s the grown, sexy sister of purple: moodier, more refined, and perfect for elevating your fall and winter wardrobe. Big fashion names sent this moody purple down the runways bringing all the drama with minimal effort.
Plum pairs effortlessly with the classics — your greys, blacks, brown. Showing up beautifully across all fabric constructions, whether it’s a cozy cashmere sweater or a structured leather mini. Bottega Veneta in particular is serving plum in the chicest way possible. Chef’s kiss.
This new neutral isn’t just taking over high fashion. It’s popping up in athleisure, everyday essentials, and even interiors. Plum isn’t just a trend, but it’s a full-season mood.
Here are some plum pieces I’m loving right now.
