Butter Makes it better
Butter Yellow — The Official Color of the year
Why is butter yellow everywhere right now? The soft tone has quietly taken over.
This soft, pastel shade is popping up in fashion, interiors, and even appliances, proving it’s more than just a seasonal trend, but a full-on movement. On the runways, luxury labels like Jacquemus are embracing the hue in bold and playful ways, setting the tone for what’s hot. Meanwhile, brands like Abercrombie & Fitch, Gap, and KitchenAid are bringing the color into everyday life, and into our closets and kitchens.
According to Forbes, butter yellow resonates so deeply because it evokes warmth, comfort, and a touch of nostalgia, which are all things we seem to be collectively craving. It’s a color that feels like sunshine through a linen curtain or the first bite of your favorite dessert. Cozy, but elevated.
The best part? It’s incredibly versatile. Whether paired with chocolate brown, navy, or cool greys. Butter yellow adds a soft glow without overwhelming a space or an outfit.
Personally, this shade has sparked a fresh sense of joy and creativity in me; in ways I didn’t expect. There’s something about it that feels hopeful and expansive.
What about you, how does butter yellow make you feel?