I’m Lauren Chappell, a Dallas Based Social media manager, content creator, and brand strategist. With a goal to build an agency that empowers women-led brands, providing them with the tools, strategies, and support they need to transform into their dream brands.
A creative professional with a background in photography and content creation. I am currently an in-house photographer for Loloi Rugs and Joon Loloi, while also freelancing for interior designers, home décor brands, skincare and haircare companies, and influencers. Recently, Lauren earned her MBA in Marketing from Johnson & Wales University, enhancing her creative and strategic expertise.
With over six years of experience, I have developed a keen eye for visual storytelling and a deep understanding of brand identity across digital platforms. My work seamlessly blends art direction, social media strategy, and content production—delivering compelling visuals that resonate with target audiences. Whether I am leading a lifestyle shoot, producing Reels for brand campaigns, or collaborating with graphic designers on cross-platform assets, I approach every project with a balance of creativity, precision, and purpose.
MY CREATIVE MANTRA
Creativity, with
purpose.
I love blending bold visual storytelling with data-informed decisions to craft content that not only captivates but converts.
My work bridges the gap between artistry and marketing, ensuring every project is as impactful as it is inspiring.
MY CORE PILLARS
01. Creativity
Develop fresh, engaging ideas, leverage trends and new technologies, craft compelling stories, produce visually appealing content, and foster collaboration to ensure the content stands out and resonates with the audience.
02. High Quality
Produce engaging, creative, and visually appealing content that resonates with the audience while aligning with the brand’s voice, tone, and aesthetics.
03. Strategy
A strong content strategy aligns with business goals and enhances brand identity, while a structured content calendar ensures consistent posting.
04. Results
Tracking content performance through metrics like engagement, traffic, and conversions allows for continuous improvement, refining strategies to better meet client goals.
Let’s work
together.
Are you ready to build a brand that stands out and reaches your dream customer?
Complete my inquiry form and I’ll get in touch to schedule and introductory call and discuss next steps.